Arke Becomes MSQ DX

Arke has officially rebranded as MSQ DX, marking the next chapter in our evolution as part of a connected global team shaping the future of digital experience.

Effective May 18, this transition formally aligns our brand with how we’ve already been operating since joining MSQ in December — bringing sharper clarity to who we are, how we show up, and the broader capabilities we now deliver to clients around the world.

While the name has changed, the foundation remains the same: the same leadership, the same team, the same trusted partnerships, and the same unwavering commitment to measurable business outcomes.

What’s new is the scale of what’s possible.

As MSQ DX, our clients will continue to receive the strategic thinking, creative excellence, and digital expertise they’ve always counted on — now backed by the broader capabilities of the global MSQ network.

We’re proud of what we built as Arke and excited for what lies ahead as MSQ DX — a stronger platform, expanded capability, and even greater opportunity to create measurable impact.

For full details, read the official press release here >