Arke Becomes MSQ DX

MSQ DX unites MSQ’s digital experience agencies — 26 DX, MMT, UDG, and Arke — under a single, scalable global framework with integrated leadership and a unified identity. It consists of 600 digital experts generating more than $80 million in revenue and serving leading global brands including Porsche, Bosch, Vodafone, Caesars Entertainment, Equifax, and the CFA Institute.

“Becoming MSQ DX reflects the combination of global scale and specialized expertise that distinguishes our digital offering,” said Eric Stoll, CEO, MSQ DX Americas. “The rebrand formalizes continuity for all existing client engagements and partnerships while significantly expanding access to MSQ’s broader creative, media, performance, and technology capabilities. We feel confident that this new, unified structure will help maintain the high standard of AI-powered, data-driven customer experiences our clients have come to expect, driving measurable business outcomes in the process.”

MSQ DX first launched last November with a dedicated focus on building digital experiences that drive client impact. Since then, MSQ DX has secured new business wins with LG, Courtland, and the Experimental Aircraft Association (EAA), reflecting growing demand from enterprise brands seeking measurable digital impact. 26 DX, MMT, and UDG became part of the offering from the outset, with Arke now formally synonymous with MSQ DX, effective immediately.