Umbraco
MSQ DX is an Umbraco Platinum Partner with 15 years of enterprise CMS delivery
- 15 year partnership
- Umbraco Community Sustainability Team
- 30+ Implementations
MSQ DX has held Umbraco Platinum Partner status since 2010, making it one of the longest-standing Platinum partnerships in the UK. With over 500 digital experience experts, certified Umbraco Masters and Experts on staff, and proprietary tools including Nimbus (AI-powered content migration) and our DXA (Digital Experience Accelerator), we deliver composable Umbraco architectures that connect content management with commerce, personalisation and analytics.
Composable Architecture That Connects Your Stack
MSQ DX builds Umbraco as the content management layer within composable technology stacks, connecting it through APIs with commerce, search, personalisation and analytics tools. Our Digital Experience Accelerator (DXA) compresses Umbraco delivery timelines by 30% through pre-built integration patterns and tested architectural templates. The result is a flexible foundation where editorial teams work in the interface Umbraco does best, while specialised systems handle the rest.
This composable approach gives organisations flexibility in how they assemble their technology stack:
API-first by design: Umbraco's Content Delivery API supports headless, hybrid and traditional delivery from a single content source
Evolve at your own pace: Upgrade or extend individual tools — your search provider, your personalisation engine, your analytics — independently of the CMS
DXA acceleration: Pre-built components and integration patterns reduce implementation time by 30%, getting editorial teams productive faster
Future-proof architecture: mbraco 17 LTS on .NET 10 provides a three-year support window through November 2028, giving a stable foundation for long-term investment
The friendly CMS that plays well with others—and delivers enterprise-grade results.
Umbraco Engage Expertise
Through Umbraco Engage, we deliver performance-driving personalised experiences with:
Server-side analytics: First-party data that you own and control
A/B testing: Validate what actually drives conversion
Visitor profiling: Understand and segment your audience
GDPR compliance: Complete data ownership without third-party analytics dependencies
All managed directly within the CMS backoffice—no separate tools, no fragmented workflows, no additional training burden for editorial teams.
Technical Excellence Across Sectors
Proven success in financial services, professional services, and retail.
Our certified team brings deep expertise across the Umbraco ecosystem:
Composable architecture: Building flexible, API-first solutions that integrate with your technology stack
Proactive version management: Keeping your platform current, secure, and supported
Editorial empowerment: User research-driven design that makes content teams more productive
Performance optimisation: Fast, efficient experiences that improve SEO and user satisfaction
We excel at implementations requiring:
Complex governance frameworks: Multi-market, multi-brand content operations with appropriate controls
Accessibility compliance: WCAG-compliant experiences that reach all users
Integration complexity: Connecting Umbraco with CRM, ERP, marketing automation, and analytics platforms
Migration from legacy systems: Preserving content value whilst modernising architecture
Managed Services and Long-Term Partnership
Sustained value through proactive support and strategic guidance.
Our managed services ensure your Umbraco platform continues delivering value long after launch:
24/7 support with tiered resolution: Technical issues resolved quickly with appropriate escalation
Proactive maintenance: Security patching, performance monitoring, and platform updates
Strategic quarterly reviews: Assessing platform performance and identifying optimisation opportunities
Long-term support lifecycle management: Expert guidance on optimal timing for platform upgrades
We don't just deliver projects—we build lasting partnerships that evolve with your business needs.
Sustainability Leadership
Building digital experiences that are better for business and the planet.
As a B Corp certified organisation, we bring sustainability expertise to every implementation. Our Head of Sustainability actively participates on Umbraco's Community Sustainability Team, ensuring our clients benefit from industry-leading practices.
This means:
Reduced environmental impact: Optimised code and efficient hosting reduce carbon footprint
Faster load times: Performance optimisation that's good for users and the environment
Better SEO: Efficient, fast websites rank higher in search results
Lower operational costs: Optimised infrastructure reduces hosting and bandwidth expenses
Sustainability and commercial performance aren't mutually exclusive—they reinforce each other.
Why Umbraco Partnership Matters
15+ years of continuous partnership.
Our Platinum Partner status represents sustained excellence at the highest partnership tier. With certified Umbraco Master and Expert team members, we bring deep technical knowledge combined with strategic implementation experience.
This partnership depth provides:
Early access to platform updates: Understanding new features before general release
Direct collaboration with Umbraco: Close relationship with product teams for complex requirements
Community leadership: Active participation in Umbraco community and sustainability initiatives
Proven implementation patterns: Refined approaches from hundreds of successful projects
We don't just know Umbraco—we've helped shape how it's used at enterprise scale.
Umbraco, Stakeholder Management, Strategy
Five questions your leadership team will ask about this migration
Umbraco, Editor Experience, Upgrade
What your editorial team actually gains when you upgrade to Umbraco 17
EOL, Umbraco, CMS Migration
Your Umbraco 13 deadline is five weeks earlier than you think
FAQs _
Our Most Asked Questions
What sectors does MSQ DX serve with Umbraco?
MSQ DX delivers Umbraco implementations across financial services, healthcare, manufacturing, membership organisations, professional services and the public sector. Our composable architecture approach positions Umbraco as the content hub connecting with sector-specific systems including CRM, ERP, PIM and marketing automation platforms.
Each sector demands distinct implementation patterns. Financial services projects require content approval workflows that satisfy regulatory compliance. Membership organisations need complex permission structures, member portals and integration with subscription management systems. Manufacturing clients typically run multi-language, multi-market Umbraco estates
What is Nimbus and how does it accelerate Umbraco migrations?
Nimbus is MSQ DX's proprietary AI-powered content migration tool. It automates the extraction, transformation and loading of content from legacy CMS platforms into Umbraco, compressing the most time-intensive phase of any migration project and reducing the risk of content loss during transition.
Traditional content migration relies on manual mapping and re-entry — a process that can consume 30-40% of a total project timeline. Nimbus uses AI to identify content structures in the source system, map fields to Umbraco document types, transform content formats and flag exceptions for human review. This is particularly valuable for organisations migrating from legacy platforms where content volumes run into thousands of pages. The result is faster time to go-live, lower migration costs and an auditable transformation log.
Can MSQ DX migrate our site from Umbraco 13 to Umbraco 17?
Yes. MSQ DX delivers Umbraco 13 to 17 LTS migrations using the direct upgrade path with automatic database migrations. This is time-sensitive: Umbraco 13 enters security-only support through 2026, with all support ceasing in January 2027.
Umbraco 17 LTS runs on .NET 10 with matching three-year support windows through November 2028. It introduces backoffice load balancing for horizontal scaling across multiple servers, consistent UTC date handling for multi-region deployments, and HybridCache for faster content loading. MSQ DX's migration approach combines Nimbus for automated content transformation with DXA for accelerated implementation. We test across functionality, performance, accessibility and security before cutover. For organisations running Umbraco 13, the migration window is narrowing — starting a discovery phase in Q2 2026 allows comfortable delivery before the January 2027 support deadline.
What is Umbraco Engage and how does it support personalisation?
Umbraco Engage provides server-side analytics, A/B testing, visitor profiling and personalisation within the Umbraco backoffice, using first-party data owned entirely by the client. MSQ DX implements and configures Engage as part of our composable Umbraco architecture.
Engage replaces third-party analytics dependencies with GDPR-compliant, server-side data collection that requires no cookie consent banners for core functionality. It supports Deploy for transferring segments, personas and goals between environments, explicit scoring for precise visitor profiling, and improved bot detection.
Does MSQ DX provide ongoing Umbraco support and managed services?
Yes. MSQ DX can provide 24/7 Umbraco managed services as part of our Platinum Partner offering. This covers proactive maintenance, security patching, performance monitoring, platform updates and strategic quarterly reviews aligned to your business KPIs.
Ready to explore how Umbraco can power your digital experience?
Let's discuss how our Platinum Partnership and composable expertise create advantage for your content operations.
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