We're at Opticon 26
Everything MSQ DX is up to on the day
- 18 years of expertise
- Largest UK OMVP team
- 50+ Implementations
- 100+ Certifications
- Opal Specialised
Opticon 2026 is back and so are MSQ DX as gold sponsor. Optimizely's European partner and customer event returns to the Barbican on 13th October, unpacking into what's next for agentic digital experiences, from AI powered content and experimentation to how businesses are turning that into real results.
Find out where we're making an impact on the day, from a team that's won Optimizely partner award four years running, most recently UK & Ireland Customer's Choice Partner of the Year in 2024 and 2025. We'll be there all day with a talk, an axe throwing stand, and a booth. Come find us.
Where to find us
Barbican Theatre Stage 4:00pm _
He's just not that into you
When personalisation breaks the trust barrier: using Hollywood logic to make sure your customer feels wooed, not pursued.
Your customers love it when you're attuned to their needs. They're less keen when it starts to feel like you know too much, too soon. We'll explore how brands cross from Romcom Hero to Real-life Creep, and why a little restraint builds more trust than showing off what you know.
Location TBC _
Axe throwing
Everyone's aiming. Who's making an impact?
Camp Opticon wouldn't be complete without a proper camp activity, so we've brought axe throwing to the Barbican. Soft axes, sharp aim required. Every throw wins a prize, and the top scorers go into the draw for the ultimate prize of a stay at a Corinthia hotel.
location tbc _
Meet the team
Come and chat to the team about how we can turn your digital experience into measurable commercial impact.
Our OMVPs and Opal specialists will be on hand all day, ready to talk through whatever's on your roadmap.
Andy Blyth
Technical Architect
Optimizely OMVP
Graham Carr
Technical Architect
Optimizely OMVP
John Prior
Principal Consultant
Optimizely OMVP
Lorna Foott
Director of Partnerships
Optimizely OMVP
Tom Robinson
Technical Analyst
Optimizely OMVP
Katy Stuart
Client Partner
Client success
Stephan Abram
Chief Impact Officer
Commercial Impact
Nick Rudd
Director of Consulting
Consulting & Strategy
Chris Sheldon
Head of Growth
New Business
Skye O'Leary
Digital Strategist
Digital Strategy
START THE CONVERSATION _
Can't wait for the day?
Get in touch now and tell us about your challenge. We'll have someone from the team ready to talk through what impact could look like for you.
GET AHEAD OF OPTICONOur work with Optimizely
Corinthia Hotels
AI agents delivering luxury personalisation at scale
Corinthia Hotels needed personalisation across five guest personas and 14 lifecycle stages, without compromising luxury brand standards. MSQ DX built a seven agent AI ecosystem on Optimizely Opal, achieving a 100% first time approval rate and 10x productivity gains in variant production.
Winner - Hotel Marketing Association Awards,
Winner - Innovative Use of AI in Marketing 2026
CIPD
Buddy transforms 160,000+ member experiences through conversational AI
CIPD struggled with disconnected digital experiences leaving HR expertise hidden from the professionals who needed it. MSQ DX built Buddy — an AI assistant powered by RAG and GPT-4o — delivering instant, conversational access to CIPD's content library. CIPD went on to win the Memcom Excellence Awards Grand Prix 2024 for their digital strategy.
The Drum Finalist — B2B Technology-Led Innovation
Corinthia Hotels
A digital transformation with 5-star results
Corinthia's website didn't match its ultra luxury positioning or support its growth ambitions. MSQ DX rebuilt the experience on Optimizely DXP, redesigning guest journeys and integrating the SynXis booking system, delivering 32.5% revenue growth and a 42% jump in bookings for the flagship London hotel.